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Artificial Intelligence
MAR 24, 2026
TechCrunch
Roku’s $3 Howdy subscription service launches on Prime Video
Roku's $3 ad-free streaming service, Howdy, is expanding beyond the Roku ecosystem by launching on Amazon's Prime Video. Howdy offers nearly 10,000 hours of content from partners like Lionsgate and Disney, and aims to provide an accessible ad-free streaming experience via a Prime Video subscription.
Roku's $3 ad-free streaming service, Howdy, is expanding beyond the Roku ecosystem by launching on Amazon's Prime Video. Howdy offers nearly 10,000 hours of content from partners like Lionsgate and Disney, and aims to provide an accessible ad-free streaming experience via a Prime Video subscription. CEO Anthony Wood hinted at this expansion at CES, with the expansion following Roku acquiring Frndly TV.
